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	<title>We Heart Code &#187; email</title>
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		<title>Mass E-mailing, worth paying for a service</title>
		<link>http://www.weheartcode.com/2008/01/17/mass-e-mailing-worth-paying-for-a-service/</link>
		<comments>http://www.weheartcode.com/2008/01/17/mass-e-mailing-worth-paying-for-a-service/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 14:20:48 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://www.weheartcode.com/2008/01/17/mass-e-mailing-worth-paying-for-a-service/</guid>
		<description><![CDATA[Most of us have written little mass e-mailing scripts in the past. No big deal, connect to SNMP, loop through our subscriber list, do our thang. But then the requirements come in: &#8220;
&#8220;Hey, I need to know what person is clicking on that link, and what time they opened it.&#8221;
&#8220;How does it look in a [...]]]></description>
			<content:encoded><![CDATA[<p>Most of us have written little mass e-mailing scripts in the past. No big deal, connect to SNMP, loop through our subscriber list, do our thang. But then the requirements come in: &#8220;</p>
<p>&#8220;Hey, I need to know what person is clicking on that link, and what time they opened it.&#8221;</p>
<p>&#8220;How does it look in a hotmail account?&#8221;</p>
<p>&#8220;Does it pass every spam filter?&#8221;</p>
<p>Sure, we could code a little link pass through tool, encoded with the person&#8217;s e-mail address we sent it to, we could create test accounts at all the major e-mail services, we can make all sorts of intricate unsubscribe reports. But why would you want to do that? That&#8217;s Amateur Hour! You&#8217;ve got cool shit to build. The solution? <a href="http://www.campaignmonitor.com/">CampaignMonitor.com</a>. They charge $5 base fee for every &#8220;Campaign&#8221; you send, plus 1 cent per recipient. So to send to 45,000 people that costs you $50. Big woop.</p>
<p>Plus you get all sorts of <a href="http://www.campaignmonitor.com/features/powerful-elegant-reporting.aspx">intricate reports </a></p>
<p><img src="http://www.campaignmonitor.com/images/screenshots/reports-opens.gif" alt="Campaign Monitor Reports" /></p>
<p>They allow you to send full HTML with no size limit, you&#8217;re not limited to their templates. You also get a nice list manager with unsubscribe and subscribe features built right in.</p>
<p>For a $10 fee you can preview your design in like 10 different e-mail clients &#038; services as well as test that your e-mail passes spam filter (hint: don&#8217;t put the word viagra in your e-mail).</p>
<p>CampaignMonitor also has relationships with major ISP&#8217;s so you know your e-mail will not be denied and your servers won&#8217;t be blacklisted. Plus the office/marketing drones love the reports and the flexibilitiy to send an e-mail campaign themselves.</p>
<p>So don&#8217;t waste time re-inventing the wheel dummy, pony up your whopper money and do it the easy way.</p>
<p>And no &#8212; they didn&#8217;t pay me anything for this post, though they can if they want!</p>
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